The Army & Air Force Exchange Service (AAFES) has been watching the corporate blogosphere evolve with various brands talking with real voices in conversations with their customers. We are excited to be able to take a more active role in the military community and hope we can contribute at least as much as we learn. The AAFES: Salute To Your Service Blog is not a “corporate” blog, but a blog where AAFES will be celebrating the military family.
Of course, this is still a blog representing AAFES, so you can appreciate there will be limits to what we can say and who we respond to, but our intention is to create a voice that truly represents who we are – a company of individuals who are military, former military, military spouses, and friends and family of military loved ones. We are excited and anxious to hear from you. We truly believe this will help us to become a better brand in servicing the “real” needs of the military community.
Now to introduce myself- I’m Lauren Vargas, your connection to AAFES and blog editor. My journey as an AAFES employee has been incredible because I have the privilege to work in this military community similar to the community I was a part of as a military dependant. And now, I have the opportunity to tell you more about both journeys. I hope you will enjoy the conversation here and be sure to keep watch for contributions from other employees, experts and friends of AAFES.
We consider your feedback an integral part of this conversation, so feel free to share your thoughts on how we could make this blog more useful, more informative and even more engaging for you.
Please keep in mind that AAFES works within a highly regulated industry, which means there are certain topics we will not be able to discuss here. For a full understanding of what we can and can’t discuss, be sure to reference our Rules of Engagement and Terms of Service.
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