Military.com Expands Reach to Military Spouse Community with Acquisition of CinCHouse.com

In the spirit of being a part of the online military community, this blog will spread the word about other military family inspired programs and initiatives.

Military.com, the nation’s largest military and veteran online membership organization and a business unit of Monster Worldwide, Inc. (NYSE: MWW), today announced it has acquired CinCHouse.com, the largest destination website and social network for military wives and women in uniform. The acquisition bolsters Military.com’s preeminent position in the online military community space. CinCHouse.com will play a significant role in Military.com’s strategy of being essential to every member of a military family, at every stage of life.

“The makeup of military life often creates bonds among those with direct military experience as either a service member or spouse, and the acquisition of CinCHouse.com furthers expands our reach and our ability to provide the military community the best and most relevant information they seek,”  said Navy  Rear Adm. (retired) T. McCreary, president, Military.com.  “In addition, with approximately 27 percent of the U.S. population ages 20-34 having direct experience with the military, this enables us to broaden our reach within that key segment of the U.S. market, where lifetime brand devotions are often formulated.”

CinCHouse.com will continue under the leadership of founder and Navy wife Meredith Leyva, who will join Military.com as senior director, Women and Family Initiatives.  She will help develop a coordinated strategy to better reach this important segment of the military family.

“Meredith’s direction of CinCHouse has clearly resulted in high visitor traffic, establishing CinCHouse as the preeminent online destination for military spouses,” said McCreary. “She has the vision and energy to provide what this important group of the military community wants — a destination to share experiences, trade lessons learned, find useful information, maintain connections with other spouses and professionally network with peers. We are thrilled to have her on our team.”

“Military.com can give CinCHouse the financial, editorial and technology resources to best serve our military spouses,” said Leyva. “In turn, CinCHouse helps complete Military.com’s circle of assets, including the ever-fabulous SpouseBuzz.com, so that together we have a powerful presence in the military – and young adult – consumer space.”

For more information, please contact Tony Baker at Military.com, 415.820.3433 or Tony.baker@military-inc.com.