Presenting the ‘Year of the Customer’ Sales Directorate Strategies

"The theme for AAFES’ 2009 Main Store Manager/General Manager conference is Winning the Future. These three words sum up our commitment to providing the best value and service to military shoppers around the world and acknowledging our desire to continuously improve business operations." -Mike Howard, COO

Today, the AAFES HQ Sales Directorate presented 2009-2010 strategies to the AAFES store and area managers.

Here are some highlights:

• The expansion of Vera Bradley continues, making a total of 30 concept shops.
• Step into style with the introduction of two Macy’s brands, Style&co. and INC.
• Did you know there are 69 Apple approved exchanges?
• Partnership with key vendors including Sony, Samsung, Panasonic, JVC and HP is producing interactive, informative and solution-based displays in Power Zone areas.
• The Power Zone area is being redesigned to optimize display interaction and diversity of assortment.
• Put on your best face with the introduction of fresh Prestige Cosmetics Concept Shops.

"This is the year of the customer: now is the time to reach out and touch them one at a time." -AAFES Commander, Major General Thurgood